If there is certainly been one particular immutable rule all through American tv background, it has been local news. Pretty much from the moment the station 1st signed on air, they commenced carrying local news wherever sporting activities usually played A serious job. A lack of consistent programming sources in these early several years led lots of stations to turn to sports to fill their broadcasting schedules. Ny's WNBT television signed on to broadcast in July 1941, and its initially broadcast was a professional baseball recreation ("NBC Historical past", 2003). When producing area newscasts to suit their audience, these stations normally provided athletics and temperature. For example, in 1961 WKMG began its initial total-time news Division in Orlando. Newscasts incorporate Frank Vaught's athletics stories ("The heritage of," 2003).

Athletics have held a dominant situation in community information broadcasting for various yrs, but new field traits have identified as into problem this situation. Segmented audiences, transforming demographics, and declining information profitability have pressured the station to reexamine its neighborhood sports activities segment. “Sporting activities is among the last parts of Tv set the place folks do items the way they always have,” suggests tv executive Elliott Wiser. “(Today) a whole new strategy is needed” (Deggans, 2000).

Trouble for Community Television News

미국인들에게 뉴스의 주요 제공자로서 텔레비전의 패권을 위협하는 몇 가지 요인이 결합되었습니다. Challenge for Excellence in Journalism(2002)에서 수행한 연구에 따르면 텔레비전 뉴스 방송이 시청자를 잃고 있습니다. 1998년에는 방송국의 two/3가 지역 뉴스 방송 시청률이 감소했다고 보고했습니다. 2002년까지 그 수치는 seventy six%로 증가했습니다. 2001년 9월 테러 이후에도 지역 뉴스 시청률은 7% 떨어졌다.

인터넷, 케이블 채널 및 가정용 위성과 같은 미디어 소스의 출현은 시청자에게 뉴스 대안을 제공했습니다. Radio and tv News Director’s Affiliation(“Shifting channels”, 1996)의 연구에 따르면, “대중의 상당 부분이 정기적으로 다른 다양한 소스에 귀를 기울입니다.”

점점 더 많은 방송국이 대형 미디어 회사에 의해 통제됨에 따라 지역 텔레비전 뉴스도 수익 지향적이 되었습니다. 예를 들어, 2002년 첫 몇 주 동안 세 개의 방송국 그룹은 자회사 방송국에서 지역 뉴스를 완전히 제거하기로 결정했습니다(Trigoboff, 2002). Television 뉴스 컨설턴트인 짐 윌리는 "대혁명이 일어날 것 같다"고 말했다. "같은 시장에서 동시에 four~5개의 뉴스 방송을 해야 합니까?" (Trigoboff, 2002).

Trouble for Regional TV Sporting activities

None of this is Great news for your area television sporting activities sector, which can be increasingly beneath scrutiny from station execs. Regardless of its regular presence within just nearby newscasts, sporting activities have lengthy been thought of a "tuning" element. In keeping with a survey because of the Radio and Television News Administrators Basis, only 31% of viewers mentioned they were being 'extremely intrigued' in sports and 32% had been 'rather interested' ("Journalism and Ethics", 1998). This compares to 72% who expressed fascination in the climate. "Athletics are extremely polarizing." mentioned tv information marketing consultant Brent Magid. “The majority can take, go away, or despise” (Greppi, 2002).

Scientific studies have demonstrated that Women of all ages are far considerably less serious about sports than Guys (Gantz and Wenner, 1991; Perse, 1992), and plenty of stations have acted appropriately. In 2000, Tampa's WTSP dropped the Activity from its early night newscasts. According to station news director Jim Church, "Telling a story when no-one is listening is just not a fantastic usage of air time" (Deggans, 2000).

Some stations have removed the Activity, while some have reduced their allotted time. According to the day on the 7 days (weekends have far more athletics time), athletics segments have customarily been given between a few and 5 minutes of area information protection. Since variety is right down to a couple of minute. In 2002, Pittsburgh's KDKA Reduce the time for sports by just a few in addition to a 50 % minutes for 3 hrs of reports. Other individuals inside the business have implemented new approaches, which include sporting activities tales that target a lot more on individuals than scores or cater to a broader information audience. "What we are endeavoring to do now could be handle sports activities as news," suggests KDKA news director Al Blinke. “We want to do a little something past sports” (Finder, 2002).

Dialogue

스포츠 부문에서 일어나고 있는 변화는 시간 할당보다 콘텐츠, 스타일 및 프레젠테이션과 더 관련이 있습니다. 아마도 시청자에게 모든 스포츠 네트워크와 대조되는 것을 제공하기 스포츠중계 위한 노력의 일환으로, 지역 Television 스포츠는 지역 이야기, 운동 선수 및 이벤트에 더 초점을 맞추고 있으며 일반 스포츠 팬을 위해 보다 기능 지향적이고 시청자 친화적인 보도를 만들고 있습니다. 전형적인 반응은 Midwest의 뉴스 디렉터가 “우리는 스포츠가 비스포츠 팬들에게 흥미로웠으면 합니다. 여기서 스포츠는 뉴스이고 커뮤니티입니다. 많은 케이블 스포츠 채널이 제공하는 것과는 반대로 시청자에게 지역 정보를 제공하십시오. 우리만이 현지에 갈 수 있습니다. 그들은 할 수 없습니다.”

지역 텔레비전 스포츠의 미래에 대해 뉴스 감독들은 이 연구에 대해 지금과 가까운 미래의 두 가지 뚜렷한 시간 프레임을 제안하는 더 비관적이었고, 지역 텔레비전 스포츠는 안전해 보이지만 뉴스 감독들은 그것을 매우 짧은 기간에 묶었습니다. 한 뉴스 디렉터는 이렇게 말했습니다. 지금은 하기 싫지만 앞으로는 할 수 있을 것”이라고 말했다.

Implications

Modifications in local athletics could be a mirrored image on the great upheaval taking place through broadcast news. If your sports sector is now not Protected, How about other news elements? CBS Group Information Vice chairman Joel Cheatwood (Trigoboff, 2002) reported, “[All of this] forces us to reexamine the [information] model.”

On a far more instant stage, modifications from the neighborhood sporting activities sector immediately have an affect on A huge number of aspiring sportscasters. Stations that are minimizing their determination to sports activities also are decreasing their athletics workforce levels, which impacts The task current market. Another news director claimed, "[Sports on newscasts] is dying." “We went from two total-time sportsmen to 1 comprehensive-time, 1 in command of the information a few days per week, and it had been a combat to remain there.”

Equally essential, alterations in just how sports are presented are forcing sports activities broadcasters to discover new solutions. No longer can sportscasters concentrate on scoring. They've got for making the presentation extra partaking for regular fans. This really is also crucial for journalism universities across the nation, which really need to doc what stations want in the sports sector and update their coaching curricula.

Will these adjustments perform or persist? Sports activities journalist Chuck Finder (2002) commented to the improve in KDKA, “Enable’s reserve remaining judgment right until September, in the event the Steelers, college or university, and highschool soccer seasons get started in earnest. Then the station might be . There may be an error in clock management.”